Marketing’s war with social media rages on. In one corner, you have the Twitterverse—a temperamental beast that never sleeps, is always hungry, and changes shape on a minute-by-minute basis. In the other corner are community managers, marketers, and every possible noun you can affix to ‘social […]

Meshfire hopes it can slay the social media beast with AI originally published by Gigaom, © copyright 2014.

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1117_socialcash
Joey Kotkins is the CMO & Co-Founder of Inside Social. Social media has proven itself to be a legitimate marketing channel, however, most brands, including e-commerce brands, are still in the mindset that social is just a top-of-the-funnel marketing channel. But as the social networks have matured and consumers’ social media behaviors have evolved, social has become a powerful opportunity for e-commerce brands to drive sales. In fact, the Internet Retailer’s 2014 Social Media 500 sold an estimated $2.69 billion last year from shoppers clicking directly from social networks, up 62.5 percent from 2012. As social has increasingly become pay-to-play,…

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This week Amazon Web Services continued its enterprise-focused feature push with new resource groups and a tag editor for EC2 instances which means that IT people at big companies (or even smaller organizations) will have an easier time isolating the resources they use. The new Tag […]

Amazon Web Services adds to its enterprise war chest originally published by Gigaom, © copyright 2014.

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Scanbot
In our Apps of the Year series, The Next Web team shares personal recommendations for our favorite apps of 2014.  On the rare occasions I come across paper documents these days, I make sure to scan them with my phone immediately for easy reference and retrieval. I’m terrible at filing things away physically, so this system works better for me than anything else I’ve tried. My app of choice for the job? Scanbot. Getting a good scan is easier than taking a picture — simply point your camera at a document and hold still; Scanbot will determine the paper’s edges…

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Now that I have an Android Wear watch that can keep up with my daily running, I’ve been on the lookout for a solid set of Bluetooth headphones. I typically run while listening to music and my Sony Smartwatch 3 — as well as all other […]

BackBeat Fit wireless headphones: Made for exercising to music originally published by Gigaom, © copyright 2014.

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